Final Draft: Logo Project

For my logo project, I had come up with the idea a couple weeks ago, and I was really excited to get started with Illustrator to make my idea come to life. It was more difficult creating it than I thought it was going to be because of my little experience with Illustrator. When I first started, I used the pen tool and traced over a photo of a pop art woman, then I added a circle using the ellipse tool around her and added ‘Rosettarosegarden’ in text and warped it, so it hung around the circle. I did not know how to add color to certain places in the beginning, so my draft was black and white with the brown hair, looking like a figure-ground logo. When revising, I took my time playing around with the tools in Illustrator to portray what I wanted to make. While playing around, I got familiar with some tools, and it became easier to use. I also watched a bunch of simple Illustrator tutorials for my other class, which helped a lot. When I was stuck, I looked up even more tutorials. When I some-what got the hang of things, I kept in mind suggestions that my peers gave me and started to make changes. I mainly used the pen and curvature tool to create lines and shapes that I could alter the fill and stroke of. I made the pop art woman, (who is supposed to be me), made wavy hair instead of ending abruptly, along with her shoulders. I used the gradient tool with her hair as well, mixing the dark and light brown. I also added a bunch of lines in the hair, using black, darker and lighter brown than the original color to give a sense of texture and incorporate characteristics of pop art. I made the inner circle green (my favorite color), and the stroke pink (my other favorite color), and I matched her lips to the stroke color. I made the color of her shirt a lighter pink so it wouldn’t introduce a whole new color, and it fits well with the overall color-scheme. One big characteristic of pop art is the colors that ‘pop!’, which means colors that grab your eye, and colors that contrast well with each other. The two shades of pink and green mixed with the brown hair and olive skin tone contrasts each other very well and catches someone’s eye. Another characteristic of pop art that I learned in an art camp is the thick black lines kind of outlining everything, which I incorporated in my logo. As I mentioned in my draft, I envisioned my logo printed out as a patch, and one of my peers suggested using a dashed line to get the stitch effect, which I did on the pink stroke.

When making this logo, I took it very seriously and passionately because this is truly what I love. I also hope to have a career one day where I can show off my talents with the skills I learn in the Adobe programs, which is why I am very determined to learn how to use their programs. I have always wanted to successfully create a logo that represents myself and my work, and I am very happy to have done so with this project.

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